| Lake City, Florida 32055 mel@cosentinolakecity.com |
| For wisdom is better than rubies, and all the things one may desire cannot be compared with her. Proverbs 8:11 |
Better than Rubies - Marketing Tips
Concentrate on a niche. Separate yourself from the pack. Offer something no one else is doing.
Concentrate on a niche your competitors have overlooked or overshot. Become the expert in a special
specific particular area.
Put a new spin on what you already do. Figure out a way to differentiate from competitors. Create the
perception your market simply cannot find the value you offer with anyone else.
Concentrate on a niche your competitors have overlooked or overshot. Become the expert in a special
specific particular area.
Put a new spin on what you already do. Figure out a way to differentiate from competitors. Create the
perception your market simply cannot find the value you offer with anyone else.
Define your market by deciding who you want your customers or clients to be.
Carefully choose your focus. Examine the needs of this market. Match what you are offering to what
they want and need.
Make sure what you want to offer is viable. Is there a market and is it a strong one? Think about what
they want to buy and not what you want to sell.
Carefully choose your focus. Examine the needs of this market. Match what you are offering to what
they want and need.
Make sure what you want to offer is viable. Is there a market and is it a strong one? Think about what
they want to buy and not what you want to sell.
Have a website! Keep it relevant and timely. Keep it faithful to your brand.
A website is a cyber dustcatcher if it is not seen. Know what the search engines want then design the
site to provide it. Search Engine Optimization (SEO) is important even when your market is local.
Know what your clients and customers like and make content relevant.
Market the website locally by mentioning it at speaking engagements, in articles, news releases,
newsletters, and every piece of printed information your business produces.
A website is a cyber dustcatcher if it is not seen. Know what the search engines want then design the
site to provide it. Search Engine Optimization (SEO) is important even when your market is local.
Know what your clients and customers like and make content relevant.
Market the website locally by mentioning it at speaking engagements, in articles, news releases,
newsletters, and every piece of printed information your business produces.
Better than Rubies - Home
If you have a website and you are selling a product or service you need it to be an eCommerce site with
a shopping cart and web-based Auto Responding. You need secure hosting and a security certificate
such as Verisign. You should have a product database and some type of customer/client relationship
management software. Statistical tracking and a merchant account are also marketing must-haves.
BUT before you get any of this--DO YOUR RESEARCH and do not just buy the first product that offers
all the bells and whistles.
a shopping cart and web-based Auto Responding. You need secure hosting and a security certificate
such as Verisign. You should have a product database and some type of customer/client relationship
management software. Statistical tracking and a merchant account are also marketing must-haves.
BUT before you get any of this--DO YOUR RESEARCH and do not just buy the first product that offers
all the bells and whistles.
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